Job Description

- Analyze how our brands must position in the market and crystallize targeted consumers insights - Translate brand strategies into brand plans, brand positioning, and go-to-market strategies. - Lead creative development and create motivating stimulus to get a targeted population to "take action". - Establish performance specifications, cost and price parameters, market applications and sales estimates. - Design, planning, budgeting, establishing an evaluation of all digital marketing campaigns. - Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs) - Oversee marketing and advertising activities to ensure consistency with Marketing strategy. - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, the execution of inbound and outbound marketing campaigns - Design, build and maintain the social media presence. - Monitor the performance of clients’ digital marketing campaigns and coordinate the team’s workflow to ensure service excellence. - Conduct and report analysis of the website and social traffic.