Job Description

-Identify, develop and evaluate digital marketing strategies, based on knowledge of establishment objectives, market characteristics, cost and mark up factors. -Formulate, direct and coordinate digital marketing activities and policies based on marketing strategy. -Plan and execute all webs, SEO/SEM, marketing database, email, social media and display advertising campaigns. -Measure and report performance of all digital marketing campaigns, and assess against goals: ROI and KPIs. -Identify trends and insights, and optimize spend and performance based on the insights. -Brainstorm new and creative growth strategies. -Collaborate with internal team to create landing pages and optimize user experience. -Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. -Instrument conversion points and optimize user funnels. -Collaborate with agencies and other vendor partners. -Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. -Analytical and decision making skills. -Overall responsibility for brand management and corporate identity. -Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader. -Team building skills. -Have exceptional problem-solving skills. -Creative and strategic thinking. -Follow international marketing trends.