Job Description

Engage in promoting or creating an intended public image for individuals, groups, or organizations. write or select material for release to various communications media. Respond to requests for information from the media or designate an appropriate spokesperson or information source. Write press releases or other media communications to promote clients. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. Update and maintain content posted on the Web. Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill. Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. Promote products, activities, or organizations. Edit written materials. Write informational material. Write advertising or promotional material. Coordinate logistics for productions or events. Inform viewers, listeners, or audiences. Collaborate with others in marketing activities.