Job Description

• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. • Write interesting and effective press releases, prepare information for media kits and develop and maintain company Internet or intranet web pages. • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. • Respond to requests for information about employers' activities or status. • Develop and implement communication strategies and information programs. • Draft speeches for company executives, and arrange interviews and other forms of contact for them. • Evaluate advertising and promotion programs for compatibility with public relations efforts. • Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly. • Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.