Job Description

-Effectively communicate product benefits to all the relevant customers with the aim to achieve predetermined sales and profit margins -Reinforce and grow customer loyalty to our products -Prepare and present marketing business plan (strategy) per product on an annual basis -Create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter -To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message -KOL and opinion leader contact to maximize Apotex product performance in the respective therapeutic field -Comply with relevant legislation, ethical standards and company policies. -Liaise with relevant staff in medical, regulatory affairs, sales, and other functions to ensure that cross functional communication is of a high quality and that company goals are met -To maintain and improve product knowledge of the salesforce and field managers and to continually update knowledge on the product, competitors and therapeutic area -Achieve targets for sales, profit contribution and market penetration for an assigned product(s) -Measure and monitor new campaigns for their effectiveness by individual customer or group via the integrated market information system -Allocate optimal resource to the specified brand and to ensure that resource allocation is in harmony with identified key success factors -To set budgets for and control allocated promotional expenditure for the product(s)