Job Description
Tasks :
* Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
* Seek and provide information to help companies determine their position in the marketplace.
* Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
* Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
* Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
* Monitor industry statistics and follow trends in trade literature.
* Measure and assess customer and employee satisfaction.
* Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Forecast and track marketing and sales trends, analyzing collected data.
* Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
* Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
* Develop and implement procedures for identifying advertising needs.