Job Description

Key Performance Elements/Essential Functions: • Identifies key goals, objectives, or outcome of the marketing strategy • Identifies audience and appropriate media • Coordinates the design, production, and writing of marketing material • Analyzes effectiveness of marketing material • Manages allocation of resources and budget for producing marketing material • Instructs concept development and layout for design of marketing material • Trains/educates staff on effective use of marketing materials • Monitors inventory of marketing materials (and take action as required) • Measures return on investment for marketing activities (ROI) • Identifies and develops contingency plans and potential product / service exit communication strategy [if required] • Effectively manages resources (people, time and budget) • Tracks and monitors project progress and develop project work plans • Identifies and develops relationships with vendors & suppliers • Project management • Supervises RFP protocol process including soliciting RFPs from desirable prospective vendors and writing proposals for new marketing initiatives; participate in planning and presentation sessions, when assigned. • Oversees Bagro’s electronic marketing efforts including supervision of Web site design and maintenance • Supervises subordinates as required, ensuring that they are working successfully within their role, while developing their individual skill base • Ensures messaging and labeling is accurate and complies with all relevant laws