Job Description

Main Objective: Responsible for managing the company's marketing initiatives. Need to generate consumer insights and take full ownership of product portfolio management, and develop and implement the marketing plan in the right direction. Main Responsibilities: • Establishes marketing objectives and strategies • Oversees current offerings and comes up with initiatives for new products and product enhancements • Analyzing market competition by comparing the company's product to competitors' products. • Designing and conducting different type of market research • Works with marketing staff to develop detailed marketing plans for all products and regions • Developing sales promotions that result in maximum effectiveness • Coordinating marketing side of NPD. Brings new products to market by analyzing proposed product requirements and product development programs. • Developing marketing and sales KPIs and identifying sales goals (monthly, seasonal and annual targets) and planning and presenting revenue strategies to achieve specified sales goals, as well as monitoring performance and reporting to management