Job Description
- Develop and implement the marketing strategy for the company
- Implement the defined marketing plans, constantly identifying new opportunities to support the business growth objectives
- Develop segmentation, competitive analysis/market intelligence, prospecting, service and market development, pricing, promotions, communications and budgets
- Coordinate marketing campaigns with sales activities
- Overall responsibility for brand management and corporate identity
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
- Make relationships with all media to ensure the most effective messaging and positioning of the organization