Job Description
• Defines the product road map and strategy
• Be an expert with respect to the competition
• Develops the core positioning and messaging for the brand, company and the product
• Provides product demos to customers
• Sets pricing to meet revenue forecast
• Develops sales tools and promotion material
• Proposes an overall marketing budget in line with marketing objectives and strategies
• Briefs and trains the sales force at quarterly sales meetings
• Acts as a leader within the company