Marketing Manager - Shiraz

Marketing Manager - Shiraz

Job Description

•Main Objective: To drive the business of the product categories and sub-brands and create sustainable competitive advantage and economic value for Ramak Dairy through excellent consumer marketing •Main Responsibilities: -Define Strategy, Identifying the key marketing and business drivers for the sub category -Builds sub category marketing strategy and plans -Develop deep understanding of consumers, market, competitors, achieve strong insights and deliver actionable analyses -Lead product renovation projects -Drive incremental innovation in the sub category and participate in wider innovation initiatives & projects -Product launches; lead NPD projects -Price strategy, sizing - pricing -Packaging: structural packaging and design -Consumer engagement (Advertising, On-line, Social media and BTL) and media plans and executions -Consumer promotions -Work with and results from key partners (market research, communication and design agencies) -Work with and get results from key internal partners (Sales, Trade Marketing, and R&D) -Marketing reporting for the sub category -Propose the sub category annual plan -Propose the sub category’s marketing budgets -Analyze sub category P&L and propose action to achieve profit objectives -People management -Develops high performing Junior Category Managers -Manages stakeholders laterally and upwards to get business results

Requirements

-MA / Doctorate in Marketing or any related courses -Minimum of 6 years of related experience -Specialist knowledge: Marketing, Advertising, Sales, Finance, Research, Pricing, Budgeting, NPD, Digital Marketing, Portfolio Management -Soft Skills and Personality Traits: Leadership, organized, creative, punctual, team work -Ideal Age Range:30 - 40

This position is no longer available.

About Company

500 employees or more

Ramak Dairy, established in 1995, is one of the largest companies in the field of dairy production in Iran. The company with over 14 production line, and 87 product types, produces different types of yogurt, Dough, cheese and spreadable cheese, milk, Kashk and milk powder. Ramak with its tagline “friend of old and young” is the true friends of consumers.

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