Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns(ILP: Iran Loyalty program), event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
Produce valuable and engaging content for social media that attracts and converts our target groups.
Build strategic relationships and partner with key industry players, agencies, and vendors.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Oversee and approve marketing material, from suppliers and hard copy brochures and case studies.
Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
Analyze consumer behavior and adjust email and advertising campaigns accordingly to the sales manager.
Support MAS (Market Approach Strategy) processes along with Sales organization (G2M strategy, customer segmentation, influencer map, market coverage, share of wallet, push and pull strategy).
Requirements
A university degree in Agricultural Engineering; having an MBA degree is a plus.
English working knowledge.
Excellent work organization and flexibility.
Very good communication and presentation skills.
Knowledge of plant protection, plant production, and farm management.
Experience in the agriculture market.
Knowledge about planning, conduction, and evaluation of field trials.
Ability to set up good relationships with customers.