Job Description

- Developing a marketing plan - Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. - Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. - Consult with product development personnel on product specifications such as design, color, and packaging. - Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand - Manages long-term and beneficial relations with customers.