Job Description

* Coordinates the planning, development and introduction of new products and services, as directed by the Category Leaders to ensure efficient, timely and cost-effective product launch. * Monitors and reports on product performance post-introduction so that the effectiveness of product plans can be assessed. * Recommends changes to product strategies based upon analysis of product performance so that product revenues are maximised. * Prepares and coordinates delivery of plans for new and existing products and services to provide understanding of anticipated product/service performance and costs. * Uses market research and competitor intelligence to understand customer behaviour and competitive strategies to recommend the introduction of appropriate products/services that meet customer requirements. * Prepares promotional plans and marketing materials in support of new and existing products and services so that customer awareness of the offering is maximised. * Provides support so that all marketing activities relating to the promotion of products and services related to own category are consistent with the brand image of Nuqul Group. * Builds on partnerships struck to ensure effective delivery of marketing plans and achievement of plan objectives.