Job Description

Your Responsibilities • Perform valid and reliable market research SWOT analysis • Utilize online market research and catalog findings to databases • Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls) • Formulate a plan and present it to senior management • Interpret data, formulate reports and make recommendations • Gather and analyze statistical data using modern and traditional methods to collect it • Design specific research methods such as questionnaires • Remain fully informed on market trends, other parties researches and implement best practices • Measure ROI of online and offline advertising campaigns • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement • Monitor budget distribution and performance of paid ad campaigns • Conduct competitive research and analyze benchmarking data • Recommend website and campaign optimizations • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc) • Work closely with sales and marketing teams to identify opportunities for new client acquisition • Collaborate with content team

Requirements

Required qualifications & experience • 5+ years experience in marketing or related field • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office • Strong communication and presentation skills • Deep knowledge of data warehousing, and mining • Adequate knowledge of data collection methods (polls, focus groups, surveys etc) • Working knowledge with CRM programs • Strong analytical and critical thinking • Advise clients or senior management on the best ways to use provided data

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