Job Description
The Market Research Manager is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument. The Research Manager works closely with vendors or Market Research Project Directors ensuring the successful execution of the fieldwork. Upon completion, the Market Research Manager reviews the collected data, authors reports and makes business-oriented recommendations to the sponsoring client.
Responsibilities:
Communicating with clients to understand and document the business objectives
Selecting the most appropriate research methodology and techniques
Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
Designing research questionnaires and moderator guides
Working with Project Directors to oversee the fieldwork initiative
Interpreting data, writing reports, and making actionable recommendations