Job Description

Objective: • Prepare reports of findings, illustrating data graphically and translating complex findings into written text. • Forecast and track marketing and sales trends, analyzing collected data. • Monitor industry statistics and follow trends • Seek and provide information to help us determine our position in the marketplace. • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. • preparing briefs and commissioning research • formulating a plan/proposal and presenting it to company management • writing detailed reports and presenting results • advising top level and marketing management on how to best use research findings Reporting to: CEO