Job Description
As a Digital Marketing Specialist you will drive revenue growth through Search by aligning both Organic & Paid Search strategies and maximize Search Engine coverage and efficiency. You will work with client websites optimizing content for Search engines. You will operate on both a strategic and tactical level, covering all aspects of digital advertising including campaign management, optimization, creative testing, and metrics.
The core responsibilities of this position would include:
- Boost organic visibility of client web properties through on-page and off-page SEO optimizations
- Writing, Editing, and Uploading content to client’s web properties and landing pages
- Handle daily execution of Google Ad accounts. This includes Search, Display, Video, and other campaigns
- Utilize diagnostic tools to identify issues and opportunities
- Collect and analyze metrics, synthesize results and identify optimizations.
-Monitor industry news, trends, and shifts to align with evolving digital marketing strategies.
- Collaborate and communicate issues and opportunities to internal stakeholders
- Forecasting and reporting of Search Engine Marketing services
