Job Description
About the Role
Adorateb is looking for a Digital Marketing Specialist to plan, execute, and optimize digital marketing and content initiatives across key digital channels. The role involves managing digital platforms, developing engaging content, monitoring campaign performance, and working closely with internal teams and external partners to strengthen brand awareness, audience engagement, and marketing effectiveness.
Key Responsibilities:
Develop and execute digital marketing and content plans aligned with brand strategy.
Plan, coordinate, and execute digital marketing campaigns across relevant channels.
Manage and continuously update the company website and social media platforms.
Develop and implement content strategies and maintain an effective content calendar.
Create and publish engaging digital content tailored to different channels and target audiences.
Develop and coordinate digital creative assets, including social media content, website banners, email marketing materials, digital advertisements, brochures, and infographics.
Monitor and analyze digital marketing KPIs and campaign performance to identify improvement opportunities.
Prepare monthly performance reports and dashboards to support data-driven decision-making.
Identify emerging digital trends, platforms, and growth opportunities and translate them into actionable recommendations.
Coordinate with designers, advertising agencies, vendors, and internal stakeholders to ensure timely and effective execution of digital initiatives.
Support cross-functional marketing projects and contribute to continuous improvement of digital marketing activities.
Requirements:
Bachelor's degree in Graphic Design, Business Administration, Media Management, Communications, or related fields.
4–5 years of relevant experience in digital marketing, content marketing, and digital content development.
Proven experience in planning and executing digital campaigns and managing social media channels.
Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
Strong communication and stakeholder management skills.
Technical Skills:
Digital Marketing
Content Marketing & Content Strategy
Copywriting
Digital Campaign Management
SMS Marketing & API
Social Media Management
SEO – Working knowledge
Google Analytics – Working knowledge
KPI & Performance Dashboards
Project Management – Working knowledge
Advanced Excel
Advanced PowerPoint
