Job Description
Objective: Due to exciting expansion in the Marketing team we are now looking for a Digital Marketing Expert to come on board and support the Head of Marketing with developing and executing the company's marketing strategies. As a Digital Marketing Expert, you will be responsible for all Digital Marketing including campaign execution, media planning and selection, agency/partner management, campaign measurement and optimization, as well as having responsibility for planning and executing all web, email, social and display advertising. You will also be responsible for the creating landing pages and optimizing the user experience. We’re an innovative IT company and you’ll be working with a team of business and technical people that are always looking for new ways of doing things. We’re not just looking for an analyst. We want an innovative problem solver. Main responsibilities: • Planning and executing digital advertisement, social and email campaigns • Planning and implementing marketing & promotional campaigns according to sales plans and company objectives. • Design and execute social media strategies for a wide range of promotional campaigns, contests, and marketing/sales • Launch optimized online adverts through Visual ads, Banners, Instagram etc. to increase company and brand awareness • Prepare online newsletters and promotional emails and organize their distribution through various channels • Ability to create needed analytical dashboards out of raw data. • Growing website traffic and leads to exceeding plan • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) • Manage outsource or in-house processes for Designing graphics for advertisement and marketing material (Banners, social network posts, Posters, Catalogs, Brochures, newsletters, etc.)
Requirements
• At least 2 years of Digital Marketing Experience • Strong understanding of online marketing concepts. • Proven experience delivering effective and innovative digital campaigns. • Knowledge of online business models and Internet/consumer/ technology • Solid understandings of web metrics, digital analytics, with the ability to generate, analyze and interpret data. • Have experience in Advertisement, Art design, Digital advertising and Branding. • In-depth understanding of social media platforms and their respective participants (Digital Advertisement, Print Media, Instagram, Telegram, Facebook, Aparat, etc.) and how they can be deployed in different scenarios • Experience with Google AdWords and email campaigns and SEO/SEM • Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.• Negotiating • Excellent communication and interpersonal skills • Familiarity with market research • Experience delivering digital campaigns for mainstream products and services • Strong interpersonal skills. • Ability to work in a team. • Fluent written and spoken English, exemplary writing, listening, communication (verbal/nonverbal) skills • Experience with graphic design is desired but not required
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