Job Description

Job Description The Marketing Content Writer is responsible for planning, writing and editing multi-channel content, strategies and tactics for marketing of programs and services for Homsa. Writes, edits and coordinates the research, analysis, multi-channel communication plan development, digital and traditional advertising and promotion to help grow in target markets. Responsibility: • Creates strategic and compelling content that adds value to multi-channel marketing plans, including: blog articles written in a brand-journalism style, consumer/patient-focused web site content, promotional and advertising materials, video scripting, email and other digital communications, social media posts, info graphics, etc. • Reviews, edits and maintains fresh, actionable content on website, adhering to ever-changing digital and SEO best practices. Plans and coordinates content placement in multi-channel platforms • Plans and coordinates content placement in multi-channel platforms, including directly posting to web site content management system (CMS), social media channels, etc. • Assists in development and implementation of Homsa identity, including establishment and monitoring of all logo usage and company “voice.” • Advances content marketing strategy by staying current with and applying customer relationship management, social media, digital and multi-channel platforms. • Understanding of brand voice and style, writing for SEO, and writing with energy and flavor. • Must have excellent interpersonal skills and be guided by a compelling client/customer orientation. • Extremely strong communication and presentation skills. • Technical skills to include solid writing skills, and the ability to edit and evaluate writing, design and production of promotional tools and materials, social media and digital tools and application. • Experience using: Microsoft Word, Excel, PowerPoint and Outlook. Solid writing skills, and the ability to direct, edit and evaluate writing, design and production of promotional tools and materials, social media tools and application.