Job Description

Applies in-depth knowledge of market dynamics, consumer/shopper insights and brand strength/weaknesses to break down the overall brand ambition into marketing and communication plans Develops the adapted tools to implement the strategy by market/store: ensures all communication objectives are clearly and effectively linked back into the brand objectives (Digital, Direct Marketing, Media, and PR). Presents the marketing action plan to the retail marketing New launches and its marketing tools Events calendar Animates the brand, media, and digital and identifies key opportunities for brand awareness. Coordinates the relationships between the Brand’s headquarters and the Retail marketing. Uses marketing KPIS to set realistic but stretching targets for the team, brand and activities and suggests optimizations on actions and tools. Additional tasks might be required, in reasonable alignment with the job role