Brand Manager

Job Description

-Spearhead the marketing functional strategy and plans, based on thorough analysis of market, environment, competitive and consumer trends as well as the desired business objectives of the company -Once approved by the Management, to ensure high quality execution of the marketing plans in a coordinated fashion with Sales, Operation, SSD, R&D, and/or advertising agency and research agency within agreed objectives and budget -Lead research projects from the initial brief to analysis, methodology and recommendation to deliver business growth -Monitor the competition in coordination with sales team -Gain approval from key stakeholders of concepts / value-adding ideas and drive them to effective completion -Drive launch projects in multi-functional/stakeholder and diverse environment -Ensure communication is up to date, consistent with brand guidelines and brand footprint, and are in line with legal requirements / restrictions -Develop marketing activities (print copy, Promotional materials) and support medical team and markets with implementation -Artwork Development based on Danone Global artwork for each brand platform -Drive relevant unique & differentiated communication strategies and messages -Translate the consumer insights and benefits into the science and HCP communication and integrate into the overall brand plan