Requirements
Main Responsibilities:
• Collect and analyze consumer and shopper information, customer / promotion performance of canned food product categories.
• Prepare overviews about sampling, promotions, distribution, merchandising, range effectiveness of canned food Category within all the promotions and activities.
• Prepare SWOT analysis for key channels from competition point of view once a year, and contribute to promotion Planning.
• Develop and maintain promotion plans aligned with marketing and sales priorities and targets (communicate them and gain commitment as appropriate).
• Develop expertise on various promotions by active participation in sales activities and maintain close relationship with key customers (when possible).
• Evaluate Promotion Contribution Statements and initiate appropriate actions.
• Monitor and evaluate entire promotion activities.
• Track spends versus agreed promotion budget and evaluate spend effectiveness.
• Manage monthly deliveries of POPM & promo items & samples to areas.