Job Description
Under Supervision of Managing Director • Plan and execute advertising policies and strategies for organizations. • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers. • Inspect layouts and advertising copy and edit scripts, audio and video, and other promotional material for adherence to specifications. • Coordinate activities of sales, graphic arts, media, finance, and research. • Prepare and negotiate advertising and sales contracts. • Gather and organize information to plan advertising campaigns. • Confer with clients to discuss topic such as contracts, selection of advertising media, or product to be advertised. • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. • Compile lists describing product or service offerings.
Requirements
• At least five years in marketing role within professional services environment. Strong leadership and consensus building skills; marketing management and advertising planning experience; • A proven track record in developing and administering a marketing program • Polished presentation and interpersonal skills • Knowledge of principles and methods for showing, promoting, and selling products or services. • Knowledge of principles and processes for providing customers and personal services. This includes customer needs assessment and documentation, meeting quality standards for services, and evaluation of customer satisfaction. • Knowledge of media production, communication, and dissemination techniques and methods. • Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology. • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. • Job requires being careful about detail and thorough in completing work tasks. • Job requires being reliable, responsible, and dependable, and fulfilling obligation. • Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. • Job requires being open to change (positive or negative) and to considerable variety in the workplace. • Job requires a willingness to take on responsibilities and challenges • Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. • Job requires persistence in the face of obstacles • Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. • Job requires accepting criticism and dealing calmly and effectively with high stress situations. • Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. • Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
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