Trade Marketing Supervisor

Job Description

One of the subsidiary companies of Fouman Chimie Industrial Group is recruiting a Trade Marketing Supervisor. If you meet the following conditions, please send us your resume:

• Translate market category and brand objectives into country/channel category objectives in coordination with the sales teams while understanding and analyzing the integrated commercial planning process: situation analysis, creating winning channel activations and objectives, strategy, tactics, and activities.
• Develop and implement national presence of trade marketing and merchandising programs with optimum use of resources (POS, POP) materials in order to achieve the highest in-store visibility.
• Create and implement trade marketing and merchandising activities in line with company marketing strategies and sales approach.
• Manage and report accurately in-store execution KPIs (Planograms, shelf share, POS visibility).
• Prepare market reports, and follow the competition as far as product launches, pricing, and trade promotions.
• Define and help maintain the core range distribution and merchandizing guidelines by channel.
• Analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, and planograms.
• Ensure efficient implementation and evaluation of Point of Sales Material at the point of purchase based on a picture of success and merchandising guidelines in alignment with the sales team (quantities and timelines) and the effective utilization of Point of Sales Material according to trade plans.
• Responsible to conduct market visits in the country across all channels focusing on Point of Purchase drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in-store solutions within the trade channels.
• Lead the Monthly Sales Review process at a country level and participate in the Monthly Distribution Planning Cycle meetings.
• Ensure effective new product launches and/or line extensions on a country level through the implementation plan and organizing category roadshows/ presentations for the sales teams.
• Analyze and provide recommendations/action plans for country reports (Market share, distribution, etc.) where applicable and analyze and action sell-out data.
• Prepare a monthly report reviewing competition in trade, highlighting the key highlights and dynamics, and eventually turning gathered data into actionable insights.