Job Description
Job Description
•Develop and execute Trade Marketing and 4P strategies by channel, category, and brand.
•Define standards for Product Assortment, Distribution, MSL, Planogram, Visibility, and Merchandising.
•Design and implement Trade Promotions, Trade Offers, POSM, and in-store activities.
•Lead and monitor Trade Marketing and BTL projects within approved budgets.
•Analyze channel P&L and measure the ROI and effectiveness of trade marketing activities.
•Continuously monitor the market and analyze customer, shopper, and channel behavior.
•Track and analyze ND, WD, and OOS KPIs and provide actionable commercial insights to the Sales team.
•Identify growth opportunities and develop initiatives to improve sales, distribution, and channel effectiveness.
•Lead the commercial planning and execution of new and renovated product launches, including distribution, volume, pricing, assortment, and launch success metrics.
•Develop Selling Stories and commercial plans tailored to customer and channel requirements.
•Lead and manage the Merchandising team across Tehran and regional locations.
•Collaborate closely with Sales, Marketing, Category Management, and other key stakeholders to achieve business objectives.
Requirements
•Minimum 5 years of relevant experience in Trade Marketing, Channel Marketing, Commercial Marketing, or related fields.
•Proven experience in channel management, Trade Promotions, and in-store execution.
•Strong knowledge of P&L, ROI, and channel performance analysis.
•Proven experience in Product Launch and Go-to-Market strategies.
•Strong market analysis skills with a solid understanding of shopper and customer behavior and commercial opportunity identification.
•Proven experience in team leadership and managing multi-channel projects.
•Advanced proficiency in Microsoft Excel and PowerPoint; knowledge of Power BI and data analytics tools is a plus.
•Strong analytical, negotiation, project management, stakeholder management, and leadership skills.
