- Objective of the role: Increase online brand awareness, To reach to a thought leadership position in our industry, Increase Sales.
List of responsibilities:
- Facilitate scaling brand and company awareness through various social media channels
- Work with brand to create and implement social media strategies monthly
- Ensure brand consistency in copy through tone, voice and terminology
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Instagram and YouTube
- Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives.
- Reporting to: Marketing Director.
- Subordinates: Graphic Designer, Social Media Admin, Video Editor.
- Length of Probation Period: 1 Month.
- Commission / Bonus / Benefits: bonuses when reaching monthly or quarterly KPI's .
Requirements
- 3-5 years of social media management experience
- Master or Bachelor's degree in business, marketing, journalism, public relations or related field
- Professional certification in Google Analytics strongly preferred
- Proficient using multi-social posting programs such as Hootsuite
- General knowledge of Search Engine Optimization and internet ranking for web content
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once