- Preparing detailed strategy reports
- Conducting keywords research to guide content team
- Identifying powerful keywords to drive the most valuable traffic
- Developing link building strategies
- Analyzing keywords and SEO techniques used by competitors
- Compiling and presenting SEO guidelines
- Running PPC campaigns
- Optimize copy and landing pages for search engine marketing
- Optimize on-page elements such as title tag, meta description, URL, headings, images,
internal link and more
Requirements
- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Familiarization Google analytics
- Experience with website optimization tools
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Proven SEO experience.
- Knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms
- Working knowledge of WordPress