● Launch and optimize online adverts through all advertising channels.
● Set KPI and analyze the performance of activities.
● Measure the performance of digital marketing efforts using a variety of tools.
● Be committed to KPI growing and having an ROI approach.
● Collect, analyze and report key insights and new project ideas to stakeholders.
● Lead and coordinate the formulation of strategies to increase user’s CLV.
● Maintain partnerships with media agencies and vendors.
● Plan, implement and monitor the company's overall social media strategy.
● Acquire insight into online marketing trends and keep strategies up-to-date.
Requirements
● University qualifications: Bachelor's degree.
● Nature and length of previous experience: Analytical tools, reporting, strategist.
● Specialist knowledge: User behavior analysis, growth evaluation, target definition, campaign optimization.
● Soft skills and personality traits: Teamwork.
● 5-7 years of solid digital marketing experience involving campaigns management and analytics.
● Analytical mindset and critical thinking.
● Self-motivated, team-oriented, and goal-oriented.
● Reporting skills (Excel, Metabase).
● Strong analytical skills and data-driven thinking.
● Strong negotiation and communication skills.
● Knowledge of e-mail marketing, SEO/ASO, basic HTML, and marketing.
● Familiarity with user acquisition and re-engagement.