Sales Manager

Job Description

Your job as sales manager in a retail company: to review up fashion sales. You’ll need to have a fantastic knowledge of fashion and marketing techniques such as brand equity and consumer buying habits. Even in the current economy, consumers still need to buy clothes and brands and fashion houses need to sell them. Your mission is to create the vision, positioning, segmentation and marketing strategy for your company or client. - Spearhead the marketing functional strategy and plans, based on thorough analysis of market, environment, competitive and consumer trends as well as the desired business objectives of the company. - Manage existing products - Improve existing products and develop or create new products by predicting consumer desires - Examine what drives people to buy a product; customer behaviors - Combine quantitative data with market knowledge to better promote a product - Use tools such as statistical analysis packages, surveys, focus groups and new product tests to help attain success for a product - Determine the demand for products and services offered by the company and its competitors - Indicate the need for new products and services and oversees product development - Develop the company, marketing plan of brands or designer - Responsible for impacting strategic growth in key markets - Develop a marketing plan - Identify, assess and recommend new product development opportunities