Job Description
● Participate and execute the relevant marketing strategy for solico group include:
v Monitor, analyze, and evaluate market trends, consumer / customer behavior, and competitor activity to identify new opportunities for the brands.
● Monitor, analyze, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs.
● Corporate with other areas of the organization (R&D, manufacturing) to implement these changes.
● Understand market research need for the brands and execute a market research road map.
● Ensure market research done is utilized meaningfully to achieve business objectives.
● Assist develop and lead execution of the brand plans (including communication development) to deliver the business objectives (namely sales, market share, profitability and brand health) of the relevant group of brands.
● Cooperate with the sales team to initiate, plan and oversee implementation of local initiatives to drive volume growth.
● Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required.
● Assist develop and execute a healthy new product include launch new products.
● Effectively manage external interfaces (advertising agencies, media agencies, PR agencies and market research agencies), internal interfaces (R&D, manufacturing, SCM, market research, sales) and cross functional teams to deliver on brand objectives
● Monitor and recommend action for brand profitability.
● Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands.
● Perform active interaction with art department to create artworks related to the products packaging or advertising plans.
