Product Manager (Dessert Business)

Job Description

• Manage the creation, development, and introduction of new products and services to enhance the current and future product mix.
• Become a domain expert by understanding customers and influencers, evaluation and production processes, and transfer that knowledge to the product development, marketing, and sales channels.
• Rapidly develop test/learn plans to successfully drive business results and recommendations regarding product positioning and promotion.
• Serve as a key partner to the product management and production teams, helping them craft, define, and modify our road map based on both user and market activity.
• Develop materials to support the sales teams competitive analysis, product positioning, and market trends across all market segments.
• Conduct pricing analysis and revise pricing models accordingly to drive customer acquisition and retention.
• Handle a large volume of highly varied, time-sensitive projects for the support of various business needs.
• Manage, oversee, and prioritize workload effectively, escalate when needed.
• Develop, launch, and manage a product sampling program.
• Review competitive market data across marketing channels to influence future project work.
• Closely partner with Product Brand Sales to ensure alignment and consistency with customer-facing communications.
• Analyze product design and features and translate them into tangible consumer benefits for marketing and advertising efforts.
• Review and oversee descriptive materials and training procedures for the staff actually engaged in selling the product to the customer.
• Through an understanding of product feedback and client needs, help shape product road maps and market strategies that align with corporate objectives.
• Work with a cross-functional team to deliver integrated launch programs for products, including marketing plans, campaign messaging, and sales readiness.