Job Description
About the Role:
We are looking for a Marketing Operations, Professional to oversee the coordination and execution of PR activities, manage external agency performance, and ensure effective financial control and budget management across marketing activities.
The role is designed to ensure seamless and effective marketing execution, financial transparency, strong budget control, and effective coordination among internal teams, external agencies, and key stakeholders.
Key Responsibilities:
-Manage PR activities and act as the main point of contact with the PR agency.
-Coordinate PR campaigns, media communications, product launches, events, and interviews.
-Monitor agency performance, deliverables, media coverage, and KPI achievement.
-Track media coverage, industry trends, competitor activities, and public sentiment.
-Manage and control the marketing budget across IMC and Retail Marketing activities.
-Review marketing expenses, purchase requests, invoices, contracts, and payment documents.
-Prepare regular budget and financial reports, highlighting variances, risks, and spending status.
-Analyze marketing investments and identify cost-saving and optimization opportunities.
