● Generate innovative ideas to promote our brand and our products to develop brand identity.
● Help shape the brand positioning and narrative while targeting the proper audience.
● Create marketing strategies to launch and market new products.
● Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations.
● Set specific marketing goals that align with the overall direction and business goals.
● Conduct internal and warehouse marketing.
● Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
● Use customer feedback to ensure client satisfaction.
● Forecast market trends.
● Research the market to identify new opportunities.
● Develop new marketing strategies, budget requests, projects and marketing plans.
● Ensure brand alignment to increase brand awareness and equity.
● Ensure marketing strategies align with overall business strategy e.g. sustainability.
● Provide analysis and recommendations to the sales, international development, and sustainability teams.
● Use of marketing tools to enhance performance and inform strategy such as data analysis, SWOT, SEO and CRO, etc.
Benefits:
● Supplementary health insurance.
● Bonus dependent on the performance.
● Working in an office with the possibility of working remotely upon request.
Requirements
● At least 3 years of experience as a marketing strategist, marketing manager, and/or in a similar role.
● Creative thinker and data-driven.
● Proven track record of project management and strong attention to detail.
● In-depth knowledge of CRM software and content management systems.
● Outstanding organizational and time management skills.
● Excellent communication skills (both verbal and written), interpersonal, and presentation skills.
● Great leadership skills.
● Knowledge of the country’s socio-cultural and environmental background.
● Able to conduct market visits across the country.
● Active, flexible, and positive: able to work in different contexts with highly different types of people.
● English proficiency is required (reporting and communication).
● Experience in FMCG is strongly encouraged.
● Teamwork: cooperative, objective, open to criticism, and ready to work in a constructive environment.
● Clear and concise communication.
● Respectful of NL code of conduct and community agreements.