● Develop strategies and tactics to get the word out about our company.
● Deploy successful marketing campaigns and own their implementation from ideation to execution.
● Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
● Build strategic relationships and partner with key industry players, agencies, and vendors.
● Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
● Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
● Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
● Analyze consumer behavior and adjust email and advertising campaigns accordingly.
● Manage and control company website and social media.
Requirements
● At least 7 years of experience in related fields.
● Bachelor's or Master's degree in Marketing or related fields.
● Demonstrable experience in marketing together with the potential and attitude required to learn.
● Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
● Up-to-date with the latest trends and best practices in online marketing and measurement.