Job Description
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our B2B sales channels. The Marketing Manager's responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity and sales targets. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects in the B2B industry.
Responsibilities:
● Develop strategies and tactics to get the word out about our B2B service and drive qualified traffic to our front door.
● Deploy successful marketing campaigns and own their implementation from ideation to execution.
● Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
● Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
● Build strategic relationships and partner with key industry players, agencies, and vendors.
● Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
● Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
● Analyze consumer behavior and adjust email and advertising campaigns accordingly.
