Job Description
● Plan marketing and branding objectives.
● Overall responsibility for brand management and corporate identity.
● Identify, develop, or evaluate marketing and promotion strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
● Formulate, direct, or coordinate marketing and promotion activities or policies to promote products or services, working with advertising.
● Responsible for effectively managing all marketing campaigns across all channels (offline, online, search, display, social, etc.), including setting up, launching, tracking, and optimization.
● Coordinate marketing campaigns with company management, considering budget, timelines, content, and effectiveness.
● Organize trade shows, events, client forums, webinars, advertising, and/or email campaigns to drive awareness and new business.
● Provide search engine optimization including keyword research and competitor analysis.
● Responsible for monitoring and analyzing market trends within the industry.
● Develop pricing strategies, balancing firm objectives and customer satisfaction.
