● Establishes marketing goals based on past performance and market forecasts.
● Oversees current market share and comes up with initiatives for addon values.
● Researches and analyses market trends, demographics, competitor products, and other relevant information to form marketing strategies.
● Supervise with marketing staff to develop detailed marketing plans for all media channels and sales teams.
● Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
● Communicates with various media, advertising agencies, and other services to help marketing projects come to fruition.
● Provides in-depth information to interested clients, and acts as a representative for the marketing department in important customer meetings.
● Works within the department budget to develop cost-effective marketing plans for each product or service.
● Tracks all marketing and sales data and creates detailed written reports and verbal presentations.
● Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
Requirements
● Bachelor's or Master's degree in Marketing, Business Administration, and other related fields.
● Experience with creating a marketing campaign, marketing strategy, and marketing plan.
● Experience with Digital Marketing, including social media, and content marketing.
● Understanding of public relations.
● Advanced communication skills.
● Ability to quickly adapt to change.
● An understanding of the financial market would be invaluable.