Marketing Manager

Job Description

● Develop creative digital marketing growth strategies in collaboration with Head of Marketing Operation and BV team. ● Propose, execute, optimize and measure consumer marketing programs across a variety of territories (e.g. brands, devices, timely topics) to a range of audiences that maximize investment. ● Develop a flexible communications strategy that allow us to respond quickly across owned, earned and paid platforms directly and through agency partners. ● Create and manage a robust content calendar that guides our work across all touch points in partnership with our cross functional teams. ● Conduct message testing and further foundational research to guide our efforts, sharing results with relevant stakeholders in company. ● Plan and execute (and/or oversee execution of) all digital campaigns in support of the brand including paid search (PPC), social media, and programmatic display. ● Serve as the subject matter expert in digital media to support all segments within the brand; champion digital programs to our franchise system. ● Build on and maintain our brand social media presence, growing our audience and providing strategic thought around what is needed to support our brands to be present across social platforms. ● Build on and maintain our brand websites and landing pages, develop specific and clear strategy for our web pages and their functions within the marketing funnel.