- Developing the marketing strategy for the company in line with company objectives
Coordinating marketing campaigns with sales activities.
- Planning marketing efforts to increase the value and performance of company brand
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Managing all digital marketing related activities
- Conducting competitor and customer insights analysis
- Building and leveraging strategic relationships with key partners and vendors
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
Requirements
- Bachelors degree in marketing, business, or related IT field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Knowledge and experience with Google Ads, LinkedIn Ads, SEO and other inbound lead gen platforms
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools