Marketing Manager

Job Description

-Create and manage the marketing budget and ensure it corresponds with marketing objectives and management measures -Devise a comprehensive and detailed marketing plan -Manage promotional and marketing opportunities to promote brand awareness in the market -Establish and implement an integrated marketing strategy for dealers -Creating dealer loyalty programs -Improve customer experience and ensure customer feedback is accurately captured -Professional in social media (proven track record by comparing the number of current followers against number of initial followers) -Professional in content creation -Coordinate and produce written materials (like emails, press releases, presentations, social media, and website and newsletter copy) for different audiences -Plan and execute all web, SEO/SEM, email, social media (Facebook, Telegram, and Instagram) -Monitor and report on effectiveness of marketing communications -Overall responsibility of brand management and corporate identity -Manage promotions & analyses previous marketing activities to influence future initiatives -Plan, implement and report the performance of all marketing campaigns (digital or else) and assess against goals (ROI and KPIs) -Manage the marketing database & optimize its utilization -Take charge of all advertising activities -Manage the production of merchandising material and equipment required for marketing projects -Devise strategies to drive online traffic to the company website -Review new technologies and keep the company at the forefront of developments in digital marketing -Track competitor promotion & product introduction in the market. -Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives -Organize and manage events such as seminars, races, exhibitions