Marketing Manager

Job Description

- Instilling a marketing led ethos throughout the business - Researching and reporting on external opportunities - Understanding current and potential customers - Managing the customer journey (customer relationship management) - Developing the marketing strategy and plan - Management of the marketing mix - Managing agencies - Measuring success - Managing budgets - Ensuring timely delivery - Developing guidelines - Making customer focused decisions - Plan marketing and branding objectives. - Expand product solutions and offerings. - Prepare marketing strategies alongside other company executives and staff. - Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. - Prepare and adhere to budgets. - Oversee creation and delivery of press releases, advertisements, and other marketing material. - Design print ads and publications. - Ensure brand messages are consistent. - Gather and analyze customer insight. - Nurture and enrich all external perceptions of the company and growth of market share. - Engage consumers on social media. - Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. - Lead all areas of content generation across all media platforms. - Take calculated risks based on data-driven analytics. - Drive overall CRM and direct marketing. - Engage other organizations within the community. - Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. - Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.