Job Description
HR Bamboos connects exceptional professionals with reputable organizations across Iran and international markets.
About the Role
We are seeking a Marketing Manager for our client, a leading company in the Fast-Moving Consumer Goods (FMCG) industry.
In this role, you will lead the company's marketing function, shape brand strategy, and drive integrated marketing initiatives that strengthen brand equity and accelerate business growth. You will oversee Brand, social media, and Trade Marketing teams while working closely with Sales and other cross-functional stakeholders to deliver impactful commercial results.
Key Responsibilities
Marketing Strategy
• Develop and execute marketing strategies aligned with the company's commercial objectives and long-term growth plans.
• Lead annual marketing planning, campaign roadmaps, and brand initiatives.
• Monitor marketing performance and optimize activities based on business objectives and market insights.
Brand Management
• Define and execute brand positioning and communication strategies.
• Lead product launches and integrated marketing campaigns across online and offline channels.
• Monitor brand performance and identify opportunities to strengthen market presence.
Trade Marketing
• Lead Trade Marketing initiatives, including promotional campaigns, in-store activations, merchandising standards, and POSM execution.
• Partner closely with the Sales team to improve retail execution and maximize commercial effectiveness.
• Evaluate promotional performance and recommend improvements based on business results.
Social Media & Digital Marketing
• Lead the Social Media team in developing content strategies and digital campaigns that enhance brand awareness and customer engagement.
• Collaborate with creative, media, and digital agencies to ensure consistent brand communication across all channels.
• Monitor campaign performance and leverage analytics to improve marketing effectiveness.
Market Insights & Cross-Functional Collaboration
• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Collaborate closely with Sales, Product, Finance, and Supply Chain teams to ensure successful execution of marketing initiatives.
• Present strategic recommendations and performance reports to senior leadership.
What You Bring
• 5+ years of marketing experience, preferably within the FMCG industry.
• Proven experience leading Brand, Social Media, and Trade Marketing teams.
• Strong knowledge of brand management, integrated marketing communications, and Trade Marketing.
• Experience in developing and executing multi-channel marketing campaigns.
• Strong analytical skills with experience using market insights and marketing KPIs to drive business decisions.
• Experience managing marketing budgets and evaluating campaign ROI.
• Excellent leadership, stakeholder management, communication, and cross-functional collaboration skills.
Nice to Have
• Experience working with market research and consumer insights platforms.
• Familiarity with digital marketing analytics tools such as Google Analytics or similar platforms.
• Experience managing external creative, media, or advertising agencies.
What We Offer
• The opportunity to lead marketing initiatives for established consumer brands in a dynamic FMCG environment.
• A collaborative and growth-oriented culture that values innovation, creativity, and continuous improvement.
• A competitive compensation and benefits package.
If you're passionate about building brands, leading high-performing marketing teams, and driving business growth in the FMCG industry, we'd love to hear from you.
We maintain the highest level of confidentiality throughout the recruitment process.
