Job Description
● Own marketing P&L, and work directly with the CEO to strategize and plan marketing roadmaps and OKRs.
● Lead the marketing team to reach highly aggressive B2B and B2C objectives through various operations and campaigns.
● Optimize conversion rates and expand current B2B demand generation channels (mainly LinkedIn), tools, practices, messaging, targeting, and automation.
● Conduct market research programs and perform initiatives and experiments to identify, test, and develop new acquisition channels (product-led and sales-led).
● Collaborate with the sales team to optimize the qualification process.
● Manage all content marketing activities and provide copywriting, branding, and messaging support across the team as needed.
