1. Marketing Strategy
- Analyse market segmentation (Geographical, Industry and Customer).
- Formulate marketing strategy along with identifying and establishing promotion channels.
- Categorize customers in each segment.
- Create strategy to maintain and develop relationship.
- Develop and maintain personal touch and relationship with top category client in each segment.
- Conduct competition analysis for each segment and perform SWOT analysis based on the same.
- In-charge of designing and publishing of marketing materials.
2. Administration of department
- Allocate work to marketing team based on marketing strategy.
- Guide them in building relationships.
- Set monthly / quarterly and yearly targets for the teams.
- If targets are not achieved, conduct a root cause analysis and guiding team in right direction.
- Conduct root cause analysis in cause of major loss of order.
3. Marketing
- Develop and maintain personal touch and relationship with top category client in each segment.
- Meeting clients for big and crucial orders before submitting the bid to understand their needs.
- Keep contact with clients for big and crucial orders after bid submission.
- Provide any techno-commercial clarification to client.
- Provide pricing inputs before quotation is submitted.
- Negotiate the commercial offers.
- Secure the order
- Check/approve the quotation before submission.
- Plan and execute yearly customer satisfaction survey.
- Review of marketing reports.
Requirements
- Candidate should have completed Graduate in Marketing-Material Engineering or having at least 3 - 5 yrs experience in sales and marketing of Engineering polymers, specialty materials.
- Knowledge of basic terminology of different Chemicals / PetroChemical / Plastic / Cable and their properties / attributes.
- Basic knowledge of different Chemicals / PetroChemical processing methods and new technologies.
- Excellent communication skills. Good Interpersonal skill for maintaining good relationship with the customers
- Stable person and a firm commitment for a long term association.
- Ready to accept challenges and targets. Energetic.
- Speaking in foreign languages, especially English
- Age between 30 and 35
- Education: Chemical, Mechanical- Material Engineering