Marketing Director

Job Description

Reporting to: CEO Responsibilities: (Not ordered on priorities): ● Develop and implement short-term, mid-term, and long-term marketing strategies, especially inbound marketing strategies. ● Design and implement integrated quantitative Models for major activities of the marketing department. ● Design and implementation of a multi-dimensional model to mine and analyze data feedback loops. ● Develop a time-based and integrated plan for product management (branding and re-branding of product brands, developing new categories and products and etc.). ● Design and implementation of an integrated content plan by providing the exact guidelines for all offline and online platforms. ● Design an integrated media plan. ● Define and execute the marketing and communication activities according to the marketing plan. ● Develop and manage digital marketing campaigns. ● Digital marketing and advertising strategy based on buyer personas, buyer journey map, and Inbound methodology. ● Develop the marketing strategy for the company in line with objectives. ● Search for new markets and channels considering sales needs and product conditions. Trying to develop web-based sales. ● Manage weekly and monthly reports of market and competitor’s position, the share of shelves, and promotional activities. ● Implementation of an IMC plan. ● Manage the company’s marketing budget. ● Monitor and report on the effectiveness of marketing communications in stores. ● Design an annual marketing calendar based on the main goals. ● Plan and prepare seasonal promotions and campaigns. ● Plan for new product introduction in all categories. ● Consumer behavior analytics. ● Big data analytics. ● Align marketing metrics with business goals. ● Optimize marketing value, retention, and loyalty. ● Online and offline marketing analytics, cross-channel analytics, and marketing mix analysis. ● Use analytics to inform content and marketing programs. ● Data mining, warehousing, affinity analysis, predictive analytics, and modeling. ● New technologies in marketing analytics and predictions (Artificial intelligence-driven methods such as machine learning, pattern recognition, neural networks). ● Customer relationship management, segmentation, behavior, and engagement. ● Market intelligence analytics. ● Transformation of data to information to be used in decision-making processes. ● Time-based project management. ● Design and implementation of a 3-i model (Identity, Integrity, Image) for the brand.