Marketing & Digital Marketing Specialist

Job Description

The Marketing & Digital Marketing Specialist is responsible for brand development, lead generation and marketing support for the company's engineering sales teams in the fields of precision instruments, electricity, mechanics and HSE. This position includes managing digital channels, producing specialized content, implementing advertising campaigns, analyzing the target market and working closely with the sales team to attract EPC projects and industrial clients.

This role does not focus directly on sales, but its main task is to generate inbound leads, strengthen the company's digital presence and provide strategic support to sales teams.

Main duties:
Developing and implementing the company's digital marketing strategy
Website management, social networks (LinkedIn, Instagram, etc.)
Production of specialized industrial content (text, graphic, video)
Running online advertising campaigns
Market analysis and identification of industries and target customers
Lead generation and transfer to the sales team
Preparation of catalog, presentation and product introduction content
Working closely with the Instrumentation, Electrical, Mechanical and HSE sales teams
Monitor marketing KPIs and provide performance reporting

Eligibility conditions
Bachelor's degree or higher in marketing, management, industrial engineering or related fields
At least 3 years of relevant experience in B2B marketing or industrial digital marketing
Getting to know the principles of Lead Generation and Marketing Funnel
Relative proficiency in English
Ability to produce content and manage campaigns
Analytical spirit, creativity and high communication skills
Ability to work in a team and coordinate with the sales unit

Relative mastery of the following is required:
B2B digital marketing
Production of industrial and technical content
Management of professional social networks (especially LinkedIn)
Familiarity with SEO and online advertising
Preparation of catalog and sales presentation
General knowledge of the fields of precision instruments, industrial electricity, industrial mechanics and HSE
Project market analysis and oil, gas, petrochemical and power plant industries

It is an advantage:
Work experience in EPC companies or supplying industrial equipment
Getting to know the atmosphere of tenders and project sales
Experience in producing specialized industrial content