● Daily monitoring and analyzing marketing KPIs (Order, New user, CPO, CAC, etc.).
● Developing and executing marketing campaigns based on marketing objectives (order growth, branding, lead generation, etc).
● Analyzing and optimizing marketing campaigns from different aspects (CX, cohort analysis, channel performance, etc).
● Developing appropriate communication strategies to support the integrated campaign objectives and performance targets.
Requirements
● Active listening — Giving full attention to what other people are saying.
● Social perceptiveness — Being aware of others' reactions and understanding why they react as they do.
● Judgment and decision making — Consider the relative costs and benefits of potential actions to choose the most appropriate.
● Knowledge of principles of marketing (Customer journey funnel, STP, 4Ps, etc.).
● Knowledge of digital marketing and types of campaigns like CPC, CPI, etc.
● Knowledge of advertising through social media.