Marketing Specialist (Agriculture)

Job Description

• Follow up demo trials (own/contractors) in coordination with technical market developers and use the results on product launch activities; (BASF vs competition); Spray programs; Seed varieties.
• Responsible for 3YFC and market overview along with all relative departments.
• Plan, organize and execute field days with cooperation Technical Market Developers.
• Plan, prepare and participate, regional customer meetings in coordination with Sales team.
• Plan and execute marketing tools (offline-online tools, events, fairs etc.) and keep marketing support budget.
• Ensure know-how transfer and information exchange with technical specialist.
• Continue to build up solid Market Intelligence and establish a method to update database regularly.
• Support MAS (Market Approach Strategy) processes along with sales organization (G2M strategy, customer segmentation, influencer map, market coverage, share of wallet, push and pull strategy, especially with a focus on market intelligence.
• Visit big farms together with sales executives.
• Execute and deliver related market analyses (treated areas, intensification, cost/ha, competition, GAP analyses).